Monthly Archives: June 2016

Be As Good As Your Word: How To Win In Business

In 6 Principles Behind Superior Customer Service we shared the following points on establishing, maintaining, and keeping good relationships with customers by using the following rules:

1) Take the long view for your business and build for it.
2)”No,”  isn’t an easy thing to say, and knowing when and how to say it is a valuable  skill.
3) Keep current of market research.
4) Ask for feed-back regularly.
5) Customers stay when they get their needs met and their wants satisfied.
6) Have a solid plan to handle complaints.

It can sound sort of hokey to say, “Be someone your customers can trust and depend on to give the honest, good service and provide products that work as they should.” That should already be a given, right?

Yes, but that message shouldn’t just be said at the beginning of the relationship, but iterated through action in every successive encounter with the customer. You can’t just say something like that and have the customer believe you.  And here’s yet another ‘cliche’, “Actions speak louder than words.” Customers may want to believe you, but you have to prove it each time they initiate interaction with you, whether it’s a purchase, an inquiry, or even a complaint.

You say you have the best product, the best one for their needs.  You have to prove it with your product performing well, solidly and consistently. You say you value their presence,and embrace their patronage, you have to act in a way aligned with what you say. Continue reading Be As Good As Your Word: How To Win In Business