19 May 2010, by A. Cedilla
A vital aspect of making your business succeed is making sure your target audience knows who you are, what you can do for them, and how to find you.
Enough has been written about advertising, marketing and SEO practices to give us hours of reading time, so this is just a short article on what happens behind the scenes of “getting known”.
Building, creating or having an excellent product, or providing a service that the market needs, wants and would pay for is of course par for the course, as is having a talent (and the discipline to master it) that is in high demand.
Think about the teams that gave us YouTube, or came up with Google Apps. And then think about the people and infrastructure that made it possible for the world to know about these services.
It’s not just product and talent, it’s letting people know of that product or talent. You have something to sell, you’ve got to know how to sell it. And how you set up your approach to making yourself known matters.
Continue reading How Will We Know Who You Are?